PRIVACY POLICY

1. Introduction

At RIDDE, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you, including identity data, contact data, technical data, and usage data.

3. How We Use Your Data

The data saved by RIDDE is used exclusively for the normal use of the application, including the provision and improvement of our mobility and investment services, processing applications, and communicating with our users.

4. Advertising Measurement

When you complete a booking or a driver application, we share pseudonymised identifiers — a one-way cryptographic hash of your email address and phone number — together with event data (such as the booking value) with advertising platforms, currently Meta Platforms, to measure the effectiveness of our advertising and prevent misattribution. These hashed identifiers cannot be reversed to reveal your contact details, and we do not share your name, address, or trip details for advertising purposes. This sharing may occur through technologies on our website (the Meta Pixel) or directly from our servers (the Meta Conversions API).

The cookies these platforms set, the campaign parameters we store in your browser for attribution, and how to switch marketing cookies off (the “Cookie settings” link in the footer) are described in our Cookie Policy.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to request access, correction, erasure, or restriction of processing of your personal data.

8. The RIDDE Mobile Apps

RIDDE publishes two mobile apps: RIDDE, for passengers, and RIDDE Driver, for the drivers under contract with us. This section describes what those apps collect, and it applies in addition to the sections above.

The passenger app collects your mobile number (which is how you sign in), and, if you choose to provide them, your name and email address. It also stores what you create in the app: saved places, the children on your school runs, trusted contacts, your ride preferences, your bookings and your reward balance. If you join the Ambassador programme, we collect the bank details you give us so we can pay your commission.

The driver app collects the driver’s work data: shifts, jobs, earnings, vehicle condition reports and any photos the driver attaches to a damage report or handover.

Neither app contains any advertising, analytics or attribution software. Nothing from the apps is shared with advertising platforms, and no data collected in the apps is used to track you across other companies’ apps or websites. The advertising measurement described in section 4 applies to our website only.

9. Location Data

The passenger app uses your location only while you are using it, to find your pickup point, show the RIDDE cars near you and follow your ride on the map. It does not collect your location in the background.

The driver app collects the driver’s location while they are online or on a job, including while the app is in the background. This is what makes a live tracking link work, so that a passenger — or a parent following a school run — can see where the car is, and it is how we assign the nearest driver to a job. A driver stops this at any time by going offline, and can revoke the permission in their phone’s settings.

You can withdraw location permission at any time in your device settings. The apps continue to work without it, but you will have to type your pickup address and you will not see cars near you.

10. Children and School Runs

If you book a school run, you may save a child’s first name, school, year group and a short note so that the driver collects the right child from the right gate. We ask you not to include medical or health information in that note.

This information is visible only to RIDDE’s operations team and to the driver assigned to that run. It is deleted as soon as you remove the child from your profile or delete your account.

The apps are intended for adults. They are not directed to children, and a child cannot hold a RIDDE account: the account belongs to the parent or guardian who books the ride.

11. Notifications

If you allow notifications, we store the push token your device issues so we can tell you that a driver is on the way, that your child has been collected or dropped off, or that something has changed about a booking. The token identifies the device, not you, and we never use it for marketing. You can turn notifications off at any time in your device settings.

12. Deleting Your Account

You can delete your RIDDE account from inside the passenger app, under Profile, without asking us. Deletion is immediate: your profile, saved places, children, trusted contacts, registered devices and notifications are erased, and every device you are signed in on is signed out.

Rides you have already taken remain in our records as invoices, because UAE law requires us to keep transaction records — but they are kept with no name, phone number or email address attached to them. A school run contract that is still running is not cancelled by deleting your account; message us on WhatsApp to end it.

You can also ask us to delete your account by emailing [email protected] from the address on your account, or by messaging us on WhatsApp from the number on your account.

13. Contact Information

If you have any questions about this privacy policy or our privacy practices, please contact us at [email protected].